Correct!! You have read it correctly!! From September, we will start our Promotional Tour from the latest market that we have added to our portfolio… MENA – Middle East and North Africa.
For a few months, Dubai has become our Headquarters and we will be the pioneers of the 1st International Fashion Week: a whole week of meetings, fashion shows and presentations of our superb and brand new collection of trousers.
The Viganò brand confirms it is looking for new frontiers and the UAE fully understands our spirit and our desire to out ourselves on the line. It matters to us to be able to represent the excellence of Italian production abroad with a reliable brand like ours.
Our manufacturing and our experience will enter a context of truly special class.
We like to think of the MENA area as the start of the journey of branding we will be making in the next few years. Follow us on Facebook!